The
Product-Market Fit Method
for transformative learning
The resources and support to create learning products that people want and need.
Researched with leaders from:
Next group starts March!
A practical playbook
Cut through the noise. Hands-on concepts and methods, reverse engineered from research with successful learning organisations.
Support + accountability
Finding traction on your own is hard. Work through the challenges with others on a similar journey, with one-to-one support or together with your team.
Designed for learning
Most generic advice doesn’t work for education. Understand how to apply best practice within this unique context with relevant case studies.
Creating successful products is hard.
And learning is complex.
Creating a learning product that meets the needs of your learner and delivers on the outcomes they want is hard. It's even harder to do this and create a viable business.The Product-Market Fit Method helps you understand the tangible dimensions of product-market fit and how to work through the different stages.It curates the best practice in product and helps you apply it to the unique context of learning. There are clear concepts, methods you can immediately apply, plus case studies of how learning organisations have successfully put it into practice.
What's included
Group coaching
Fortnight small group coaching session to focus on your goal, get support and stay accountable.
AI companion & prompts
Speed up and test your thinking with an AI companion trained on the materials.
Custom add ons
One-to-one coaching
Add personal coaching sessions with Matt to work through your challenge with a learning product expert. Explore a new role, an organisational pivot, transformation or new investment or simply get unstuck.
Team workshops
Building a new team, product or going through a transformation? Create a shared language and apply the playbook as a team with Matt’s support. Make space for the important conversations you might not otherwise have.
What do people think?
An NPS score of 64 and average playbook rating of 4.4 from 36 survey completions.
“Matt is an excellent listener and has incredibly deep knowledge of product. He quickly and nimbly helped me identify and adopt the most useful methods and tools for each situation I was facing. His continual support allowed me to build confidence and skills.”
Lucy Blackwell
Director of Product,
PipDecks
"I now have a super clear understanding of my target customer. The journey has opened my eyes wide to the growth potential of my business unit, and to my own role as a sort-of-product-manager within it.”
Ian Ellard
Head of V&A Academy,
Victoria and Albert Museum
"Matt's coaching sessions have given me a space to discuss and work through challenges, and create clear, focused actions to take back to the team. He creates a respectful coaching environment and has been a real source of support."
Alex Wilkes
Head of Product
Greenworkx
“I gained invaluable insights on diving deeper into PMF across a wide range of techniques, tools, and case studies.”
Lowell Weisbord
Senior Product Manager,
Apolitical
“An abundance of valuable resources, the programme expanded my perspective and helped me consolidate my product knowledge.”
Linyun Qiu
Senior Product Manager,
Multiverse / OneDay
"A crash course on everything you need to be great in this work. I've found this support to be a true lifeline at those crucial decision moments in the product lifecycle to refocus my efforts."
Rachel Haak
Senior Director of Learning Experience,
Sales Impact Academy
“I gained invaluable insights that I was able to apply the next day. Matt's deep expertise, combined with his extensive use of real-world examples, makes the content not just theoretical but highly actionable.”
Joe Adams
Co Founder and CPO,
Tangent
“This programme challenged me to approach problems from a fresh perspective. The frameworks and models were thought-provoking and practical. Matt was an excellent facilitator, guiding us with clarity and enthusiasm, while sharing valuable lessons from his extensive experience.”
Amy Hollier
Director of Production,
Kings College London
“The perfect support and guide we’ve needed. It gave us a common language that allowed us quickly surface and resolve misalignments. Matt brings great materials and frameworks as well as credible and relevant industry experience.”
Richard Campagna
Chief Operating Officer,
55/Redefined
What will we cover?
The playbook is broken down into six parts with concepts, methods and case studies.
1. PMF and Learning
How does PMF apply in learning? What is product-market fit in this context? Understand the dimensions and stages.
2. Vision & strategy
Diagnose what’s going on. Pick your market, communicate your vision and develop a strategy to provide the North Star.
3. Product discovery
Build a learner-centric toolkit to understand the opportunities, validate solutions and mitigate your risky assumptions.
4. What to measure
Know what to measure when and how to understand your progress towards PMF and delivering learning outcomes.
5. How to grow
Understand how to find learners, the complexity of retention and identify cost-effective ways to grow.
6. Creating value
Find the sustainable business model and price by understanding who values the product and is able to pay.
About your coach
I’m a coach and fractional product leader who helps EdTech startups, scale ups and universities build transformative learning products.I was founding Chief Product Officer at FutureLearn, one of Europe’s biggest edtech platforms partnering with hundreds of universities, growing it to 14m learners and securing over £50m in investment and a £100m valuation.I also spent 18-months as fractional CPO at The London Interdisciplinary School, building a new challenger university and developed my product craft at the BBC.
Matt Walton
Who is this for?
People
EdTech startup (co)founders
Change-makers in established organisations
Learning leaders
Senior Learning Designers
Product leaders
Senior Product Managers
Products
New courses, programmes or institutions
Platforms to help learners learn, upskill, reskill
Platforms to help educators teach, plan, assess
Coaching, mentoring, tutoring platforms
Including Schools (K12), Further, Higher and Exec Education (FE, HE, ExecEd), Learning and Development (L&D) and Lifelong Learning
Group
£995
£495 for non-profit, self-funding, early-stage
For people looking for structure and support over three months.The full method, including:
Self-paced playbook
6x fortnightly group coaching
Templates in Notion
AI companion and prompts
Group Slack channel
Want to know more?
Book a call
One-to-one
£1,495
£995 for non-profit, self-funding, early-stage
For a moment of transition and working through a specific challenge.The full method, plus:
Everything in 'Group'
3x 1:1 coaching sessions
Top-line review of documents
Email/Slack support
Additional support on request
Want to know more?
Book a call
Team
£1,495 p/s
£1,195 p/s for non-profit, early-stage
For teams forming, building new products or going through a transformation.Minimum 6 seats:
Self-paced playbook
Blueprint in Notion or GDocs
6x2hr online team workshops
Customisation on request
Optional additional coaching
FAQs
When do I get access to the materials?
As soon as you're accepted on to the programme. Group coaching will be scheduled as soon as there is a group and dates/times are agreed.How long do I get access to the playbook for?
Forever! I'll always provide access to the materials.How does group coaching work?
Group coaching will happen in small groups of 5-7 people that you’ll get to know and will help you remain accountable. We’ll start by sharing challenges and setting goals for the 3-months we’ll spend together. Each fortnight, we’ll go deep on 2-3 specific challenges that the group has shared and work through them together. We’ll also share brief status updates and fortnightly commitments. They’ll be some suggested prep from the playbook. In between sessions, the group can share progress and support each other via Slack.Can I add extra coaching sessions?
Yes. If you want extra coaching sessions you have the option to add more at a discounted rate.What customisation is available for the team version?
I will tailor the online workshops to the needs of your team. For an additional fee, I can create bespoke content, run in person workshops or tailor the structure to your needs. I can also add additional coaching packages.What if we want more support?
I also take on more involved collaborative projects or fractional work if there is a good fit. Book a call if you're interested to explore.How is this different from your Finding Product-Market Fit fellowship programme?
This is the new version, designed to be more flexible, accessible and better meet the needs that I commonly see. It builds on the same great content that people loved and continues to provide support and accountability but in a way that more specificially meets the needs of different individuals and organisations.
© Matt Walton. All rights reserved.
Thanks!
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